Southwest Rapid Rewards, notwithstanding recent currency valuation changes, remains popular with its members which is evident by the Program winning “Best Redemption Ability”, “Best Airline Customer Service” and “Best Loyalty Credit Card” at the 27th annual Freddie Awards held on April 30th 2015 in Atlanta. Wandering Aramean Seth Miller caught up with Rapid Rewards Director Jonathan […]

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What if hackers were to infiltrate a client’s database? Monte Gardiner from Best Western interviews Len Covello, C.T.O. of LRG Rewards on the security of the LRG solution. Len Covello, Chief Technology Officer at LRG Rewards, explains to LoadFactor TV how the LRG Rewards platform insulates clients and their customers from the risk of fraud […]

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Virgin Atlantic head of loyalty and ancillary revenue development, Alan Lias, discusses the airline’s strategy for co-delivering future loyalty and ancillary revenue opportunities. Seth Miller interviews Alan Lias, worldwide head of loyalty & ancillary revenue development at Virgin Atlantic. In terms of loyalty and ancillary revenue development at Virgin Atlantic, Lias admits that his airline […]

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Roger Williams caught up with VP of marketing for Rymax Paul Gordon after an intense panel discussion moderated by Roger at Loyalty 2014. Rymax is a full-service loyalty marketing provider that creates and manages programs with targeted rewards and incentives based on your demographic needs. With more than 300 brands and over 10,000 of today’s […]

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Founder & CEO of RewardsPay Anu Shukla joins Roger Williams on LoadFactor. RewardsPay is a consumer payment service that enables consumers to use credit card rewards points, cash rewards, hotel points or frequent flier airline miles to safely and securely pay for goods and services at merchant websites. Category: Product #: Regular price:$ (Sale ends !) […]

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The concept of online malls where customers can shop with their loyalty points has been around for some time. However, recently, a new breed of providers have tacked the most persistent challenges with third party redemptions. Ron Benegbi, president of LRG Rewards goes as far to call their own proprietary process “magical”, where in fact, […]

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Many of us in the airline loyalty business have only recently heard of SSI (Survey Sampling International), but in fact they have been around since 1977 and hold the distinction of being the first commercial market research sampling company. Co-founder, the late Tom Danbury invented of the concept of using a database to offer a telephone […]

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I have always admired Points as a truly innovative company in the loyalty business. When they invited me to film their new corporate video I naturally jumped at the opportunity. Points is a loyalty eCommerce company based in Toronto, Canada. For more information check out their website: points.com/company. Category: Product #: Regular price:$ (Sale ends !) […]

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Suzanne Tyson, Founder at Higher Ed Points Inc. faces the Lions at Airline Information’s 2013 Mega Event in Vancouver. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , but people call me . Here is my homepage: . My Website , , […]

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Since the original air date of this video KULA has added CocaCola (My Coke Rewards) and Red Robin to the client mix of major brands empowering charitable giving by leveraging loyalty. I caught up with Mark Dority, Director of Business Development at KULA and asked him to update us on new clients and future plans […]

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Three of Kobie’s top ideation experts join Roger Williams to discuss SoLoMo (Social, Location, Mobile) marketing in quick serve restaurants. Left to right: Business Development Manager, Jillian Setzer, Director of Solutions Architecture, Wendy Culpepper, and Director of Marketing Jennifer Lingerfelt.   Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order […]

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Analytics and behavioral expert, Dave Andreadakis, is Vice President of Loyalty Strategy at Kobie Marketing. He joins Roger Williams to discuss the effectiveness and engagement of B2B loyalty programs. How can this significant sector in loyalty match up with its more popular and arguably successful counterpart in B2C programs?   Category: Product #: Regular price:$ […]

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Analytics and behavioral expert, Dave Andreadakis, is Vice President of Loyalty Strategy at Kobie Marketing. He joins Roger Williams to discuss the Big Data conundrum when it come to Quick Serve Restaurants (QSRs). Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , […]

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Inside the mind of Kobie Marketing How to Measure a Loyalty Program’s Success (and failures), Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing chats with Roger Williams about the warning signs of a doomed loyalty program and best practices for creating the ultimate loyalty experience and ROI. Category: Product #: Regular price:$ […]

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Inside the mind of Kobie Marketing G. Ashby Green is one of my favorite people at Kobie Marketing. Ashby is Kobie’s VP of Finance & Administration, and like the rest of the Kobie team, he gets his hands dirty with loyalty matters. I had a chance to sit with Ashby during my insider’s tour of this loyalty […]

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Inside the mind of Kobie Marketing Regular LoadFactor contributor Bram Hechtkopf examines the convergence of loyalty and customer experience management. In fact these are two distinct areas in an organization that have different  interactions with the customer but must work together in concert to deliver positive results. Among several factors, a customer centric approach to business, […]

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Inside the mind of Kobie Marketing Kobie Marketing’s Director of Global Product Strategy, Joe Easley joins Roger Williams to speak about the latest trends on location-based loyalty marketing in retail. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , but people call […]

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Friendefi was a participant in Airline Information’s Lions’ Den at the FFP Spring Event 2013. Friendefi is a social media marketing application for loyalty programs to drive consumer engagement and purchasing behavior. By combining the power of interactive social media and game mechanics, Friendefi turns loyalty program promotions into engaging, fun, and social challenges where consumers […]

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Socialist Party is an international game-based activation, marketing and loyalty agency, socializing and capitalizing social and mobile gaming capital. The gaming industry market is over $78.5 Billion and continues to experience rapid growth. Socialist Party provides brands and loyalty programs with game redemption options using a proprietary currency called ‘Party Coins’. www.socialistparty.biz Category: Product #: […]

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LoyaltyShares LLC brings a totally new reward redemption option to market for sponsors of loyalty point programs. Loyalty Equity Acquisition Program or LEAPTM, for short. Loyalty Shares has put together the necessary framework and infrastructure that enables your loyalty program participants to redeem their loyalty points for your publicly traded stock. Category: Product #: Regular […]

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Members of the Customer Strategy Network and CRMIC met at Oxford University to discuss loyalty trends and best practices. The Customer Strategy Network brings together the worlds leading practitioners in customer acquisition and customer retention strategy. Partners of CSN can be employed directly to assist your existing team. CSN practitioners have created and executed strategy for […]

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PointsPay is a unique redemption solution that can be used to reward your best program members and thank them for their loyalty. PointsPay fully leverages Loylogic’s award-wining e-commerce capabilities, and a deep understanding of loyalty currency management that has been cultivated over many years in collaboration with leading loyalty programs worldwide. Mobile wallets and payments […]

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Several hours before celebrations got in high gear at the 2012 Freddies, I caught up with Kevin Howe, President of Outside the Box Inc., an innovative West Coast-based marketing and promotions company. Kevin had just won the coveted Lions’ Den at the Ai Spring Event held during the day before the Freddies. Lions’ Den is […]

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‘Twas a very long night in New Jersey at the 2012 Freddie Awards, but I finally caught up with Gerrit McGowan founder and CEO of Kula Causes, an innovative charitable giving platform leveraging loyalty currency into cash donations on behalf of the world’s biggest brands and corporations. Kula truly takes customer engagement to another level […]

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