Innovation and trial and error, Alex Malfitani, Head of Loyalty, Azul Linhas Aéreas Brasileiras speaks with Seth Miller about the program’s development process The Wandering Aramean Seth Miller caught up with the financial-minded head of TodoAzul Alex Malfitani to comment on innovation within the program. Alex was a member of the team that founded Azul in 2008 and before […]

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Introducing LRG Rewards Dash LRG Rewards president Ron Benegbi joined us last year on LoadFactor TV revealing the company’s “Local Redemption Globally” platform that Ron referred to as “magical”, where LRG has managed to process redemptions on any e-commerce website without any type of integration. Having conquered 100% compatibility for any eCommerce website in the […]

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Mobacar increases people’s mobility by creating easier and more exciting ways to rent cars anywhere in the world. Mobacar is a venture backed travel technology company based in Kerry, Ireland and is run by an experienced team of car rental product experts. Swiftfleet is Mobacar’s B2B product, which the company claims is the world’s first […]

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LRG Rewards is truly a unique redemption platform. They have developed technology that converts points and provides the consumer with the ability to shop most anywhere online through an e-commerce environment. What is remarkable is that very little IT setup on the part of the loyalty program or the eCommerce merchant is required to create […]

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Mozio is a search and booking engine that focuses on the often ignored part of a travelers journey, ground transportation. The idea for Mozio came from co-founder David Litwak’s own vast travel experiences. After traveling abroad to 55 countries, Litwak found that major travel search engines largely ignored ground transportation, and none were aggregating fares for […]

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Roger Williams caught up with VP of marketing for Rymax Paul Gordon after an intense panel discussion moderated by Roger at Loyalty 2014. Rymax is a full-service loyalty marketing provider that creates and manages programs with targeted rewards and incentives based on your demographic needs. With more than 300 brands and over 10,000 of today’s […]

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Glenn Zimmerer, VP – Strategic Partnerships at SSI faces the Lions at Airline Information’s 2013 Mega Event in Vancouver. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , but people call me . Here is my homepage: . My Website , , […]

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Ana Laborde, Marketing Director at Guiomatic faces the Lions at Airline Information’s 2013 Mega Event in Vancouver. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , but people call me . Here is my homepage: . My Website , , and work […]

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Morley Ivers, President & COO at fanXchange faces the Lions at Airline Information’s 2013 Mega Event in Vancouver. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , but people call me . Here is my homepage: . My Website , , and […]

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Alexey Rostapshov, VP Strategic Partnerships at GetGoing faces the Lions at Airline Information’s 2013 Mega Event in Vancouver. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , but people call me . Here is my homepage: . My Website , , and […]

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Three of Kobie’s top ideation experts join Roger Williams to discuss SoLoMo (Social, Location, Mobile) marketing in quick serve restaurants. Left to right: Business Development Manager, Jillian Setzer, Director of Solutions Architecture, Wendy Culpepper, and Director of Marketing Jennifer Lingerfelt.   Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order […]

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Analytics and behavioral expert, Dave Andreadakis, is Vice President of Loyalty Strategy at Kobie Marketing. He joins Roger Williams to discuss the effectiveness and engagement of B2B loyalty programs. How can this significant sector in loyalty match up with its more popular and arguably successful counterpart in B2C programs?   Category: Product #: Regular price:$ […]

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Analytics and behavioral expert, Dave Andreadakis, is Vice President of Loyalty Strategy at Kobie Marketing. He joins Roger Williams to discuss the Big Data conundrum when it come to Quick Serve Restaurants (QSRs). Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , […]

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Inside the mind of Kobie Marketing How to Measure a Loyalty Program’s Success (and failures), Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing chats with Roger Williams about the warning signs of a doomed loyalty program and best practices for creating the ultimate loyalty experience and ROI. Category: Product #: Regular price:$ […]

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Inside the mind of Kobie Marketing Regular LoadFactor contributor Bram Hechtkopf examines the convergence of loyalty and customer experience management. In fact these are two distinct areas in an organization that have different  interactions with the customer but must work together in concert to deliver positive results. Among several factors, a customer centric approach to business, […]

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Inside the mind of Kobie Marketing How do game-changing technologies like smart phones and Google Glass affect consumer behavior? Don Hughes, CIO of Kobie Marketing joins Roger Williams to discuss best practices on loyalty technology and the business side of things in order to optimize your loyalty program for emerging technologies. Category: Product #: Regular […]

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Roger Williams speaks to PointsHound co-founder Pete van Dorn. PointsHound gives you the flexibility to choose which currency you earn when booking a hotel online. Currently, PointsHound allows you to earn miles on over 150,000 hotels around the world in any of 10 frequent flier currencies. The company plans to add additional opportunities later in […]

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Bob Crandall explains the original purpose of AAdvantage No matter what your opinion might be of him, describing former American Airlines front man Bob Crandall as an industry legend is more than appropriate. Years before Bob Crandall  (Robert Lloyd “Bob” Crandall) became President and Chairman of American Airlines, he had already influenced the airline industry in a […]

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Several hours before celebrations got in high gear at the 2012 Freddies, I caught up with Kevin Howe, President of Outside the Box Inc., an innovative West Coast-based marketing and promotions company. Kevin had just won the coveted Lions’ Den at the Ai Spring Event held during the day before the Freddies. Lions’ Den is […]

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‘Twas a very long night in New Jersey at the 2012 Freddie Awards, but I finally caught up with Gerrit McGowan founder and CEO of Kula Causes, an innovative charitable giving platform leveraging loyalty currency into cash donations on behalf of the world’s biggest brands and corporations. Kula truly takes customer engagement to another level […]

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Roger Williams caught up with Alexis Ohanian at the 2011 FFP Spring Event. Ohanian, co-founder of Reddit, is an advisor to the innovative travel search company Hipmunk. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , but people call me . Here […]

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