Innovation and trial and error, Alex Malfitani, Head of Loyalty, Azul Linhas Aéreas Brasileiras speaks with Seth Miller about the program’s development process The Wandering Aramean Seth Miller caught up with the financial-minded head of TodoAzul Alex Malfitani to comment on innovation within the program. Alex was a member of the team that founded Azul in 2008 and before […]

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Introducing LRG Rewards Dash LRG Rewards president Ron Benegbi joined us last year on LoadFactor TV revealing the company’s “Local Redemption Globally” platform that Ron referred to as “magical”, where LRG has managed to process redemptions on any e-commerce website without any type of integration. Having conquered 100% compatibility for any eCommerce website in the […]

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Southwest Rapid Rewards, notwithstanding recent currency valuation changes, remains popular with its members which is evident by the Program winning “Best Redemption Ability”, “Best Airline Customer Service” and “Best Loyalty Credit Card” at the 27th annual Freddie Awards held on April 30th 2015 in Atlanta. Wandering Aramean Seth Miller caught up with Rapid Rewards Director Jonathan […]

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Seth Miller caught up with Kelly Passey, EVP Business & Product Development at Access Development to discuss the company’s airline ancillary revenue offerings in destination deals. Access Development offers merchant content for loyalty and rewards programs across America. The company’s network of more than 250,000 discounts and 400 national brand partners is believed to be the […]

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GuestLogix (TSE symbol GXI), is a market leader in the supply of onboard retail solutions to airlines, airports, rail and bus operators. The majority of the company’s payment solutions reside in hand-held devices carried by the merchant or running on consumer-grade devices such as tablets and smart phones. In 2012 the company added NFC payments acceptance […]

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Virgin Atlantic head of loyalty and ancillary revenue development, Alan Lias, discusses the airline’s strategy for co-delivering future loyalty and ancillary revenue opportunities. Seth Miller interviews Alan Lias, worldwide head of loyalty & ancillary revenue development at Virgin Atlantic. In terms of loyalty and ancillary revenue development at Virgin Atlantic, Lias admits that his airline […]

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Mobacar increases people’s mobility by creating easier and more exciting ways to rent cars anywhere in the world. Mobacar is a venture backed travel technology company based in Kerry, Ireland and is run by an experienced team of car rental product experts. Swiftfleet is Mobacar’s B2B product, which the company claims is the world’s first […]

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LRG Rewards is truly a unique redemption platform. They have developed technology that converts points and provides the consumer with the ability to shop most anywhere online through an e-commerce environment. What is remarkable is that very little IT setup on the part of the loyalty program or the eCommerce merchant is required to create […]

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Mozio is a search and booking engine that focuses on the often ignored part of a travelers journey, ground transportation. The idea for Mozio came from co-founder David Litwak’s own vast travel experiences. After traveling abroad to 55 countries, Litwak found that major travel search engines largely ignored ground transportation, and none were aggregating fares for […]

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Foli is a free iOS app that allows travel brands to deliver popular digital magazines for free using geo-fencing technology (Foli Spot). In other words, users have access to content while present in defined WiFi coverage areas. Hotels including the Four Seasons Silicon Valley use the platform to deliver an enhanced guest experience by providing complimentary […]

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Founder & CEO of RewardsPay Anu Shukla joins Roger Williams on LoadFactor. RewardsPay is a consumer payment service that enables consumers to use credit card rewards points, cash rewards, hotel points or frequent flier airline miles to safely and securely pay for goods and services at merchant websites. Category: Product #: Regular price:$ (Sale ends !) […]

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The concept of online malls where customers can shop with their loyalty points has been around for some time. However, recently, a new breed of providers have tacked the most persistent challenges with third party redemptions. Ron Benegbi, president of LRG Rewards goes as far to call their own proprietary process “magical”, where in fact, […]

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Many of us in the airline loyalty business have only recently heard of SSI (Survey Sampling International), but in fact they have been around since 1977 and hold the distinction of being the first commercial market research sampling company. Co-founder, the late Tom Danbury invented of the concept of using a database to offer a telephone […]

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Ana Laborde, Marketing Director at Guiomatic faces the Lions at Airline Information’s 2013 Mega Event in Vancouver. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , but people call me . Here is my homepage: . My Website , , and work […]

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Morley Ivers, President & COO at fanXchange faces the Lions at Airline Information’s 2013 Mega Event in Vancouver. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now! Located at ,,.Phone: My name is , but people call me . Here is my homepage: . My Website , , and […]

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Since the original air date of this video KULA has added CocaCola (My Coke Rewards) and Red Robin to the client mix of major brands empowering charitable giving by leveraging loyalty. I caught up with Mark Dority, Director of Business Development at KULA and asked him to update us on new clients and future plans […]

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Inside the mind of Kobie Marketing How to Measure a Loyalty Program’s Success (and failures), Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing chats with Roger Williams about the warning signs of a doomed loyalty program and best practices for creating the ultimate loyalty experience and ROI. Category: Product #: Regular price:$ […]

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Inside the mind of Kobie Marketing Regular LoadFactor contributor Bram Hechtkopf examines the convergence of loyalty and customer experience management. In fact these are two distinct areas in an organization that have different  interactions with the customer but must work together in concert to deliver positive results. Among several factors, a customer centric approach to business, […]

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Inside the mind of Kobie Marketing How do game-changing technologies like smart phones and Google Glass affect consumer behavior? Don Hughes, CIO of Kobie Marketing joins Roger Williams to discuss best practices on loyalty technology and the business side of things in order to optimize your loyalty program for emerging technologies. Category: Product #: Regular […]

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I had a chance to catch up with marketing veteran Skip Kitchen, whose past exploits include stints with aerospace defense marketing and Carlson Marketing (now owned by AMIA). These days Skip is handling business development for Loyalty Shares, a company with a unique and somewhat controversial offering to loyalty marketing. Loyalty Shares brings a totally […]

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I had the pleasure to meet Doug Bobenhouse on my travels to Florida earlier this year while interviewing the executives at Kobie Marketing. Doug and I quickly realized we had two things in common. The first was that we were clients of the same PR agency, ThinkInkPR, and two, that we both had a passion […]

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Roger Williams speaks to PointsHound co-founder Pete van Dorn. PointsHound gives you the flexibility to choose which currency you earn when booking a hotel online. Currently, PointsHound allows you to earn miles on over 150,000 hotels around the world in any of 10 frequent flier currencies. The company plans to add additional opportunities later in […]

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Bob Crandall explains the original purpose of AAdvantage No matter what your opinion might be of him, describing former American Airlines front man Bob Crandall as an industry legend is more than appropriate. Years before Bob Crandall  (Robert Lloyd “Bob” Crandall) became President and Chairman of American Airlines, he had already influenced the airline industry in a […]

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I had the pleasure of chatting with my friend and respected colleague Jay Sorensen earlier this year at the annual 2013 Freddie Awards. Jay has become a notable contributor on the airline practice of ancillary revenue and loyalty programs. I mention at the end of the interview that he is not only the “Godfather of […]

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