I caught up with Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing at the 2012 Freddie Awards in Newark. Topics discussed include loyalty marketing, airline merchandising and ancillary revenue and omnichannel development.

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Roger Williams caught up with Randy Petersen after a very long and productive week at the associated loyalty events including Ai Networking Cocktail “Loyalty, for Love or Money”, FT Awards, FFP Spring Event, and the first annual Executive Lunch with Randy Petersen. Roger and Randy had a chance to reflect on some of the historic […]

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Gamification was the hot buzz word this year for customer engagement, but how does it relate to frequent flyer programs? Gamification is defined as “the use of game mechanics for non-game applications”. Businesses are making their websites and applications feel less like “transactions” and more like games – although some will argue that you can’t […]

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