When it comes to Baby Boomers, Millennials and customer loyalty, both groups can learn from each other. That’s especially true when topics like social media, corporate loyalty initiatives and mobile wallets are being discussed. All three aspects of loyalty engagement are undergoing profound change. Social media is constantly evolving so much so that even the […]

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Waiting for the Virtual Ponzi Scheme to Collapse Here’s a recent headline that caught my attention: Gamification Hits the Middle East. It struck me due to the juxtaposition of its wording related to a region in constant turmoil and conflict. “Hits” sounds violent. The headline evoked in me a feeling of digital bombardment – virtual […]

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What does the future of customer loyalty look like and what can different generations – from the youngest Millennials through to Baby Boomers – learn from each other? And, as mobile technology advances, collecting and disseminating a host of consumer metrics across a variety of marketing channels, how will the balance between status-driven loyalty and […]

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With all the disheartening airline and hospitality news of late, it’s easy to become skeptical – especially when you’re discussing the state of the two industries’ loyalty programs. When it comes down to it, loyalty is an old fashioned quid pro quo, support the brand with your pocketbook and the brand will reward you for […]

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It’s been nearly two months since Delta announced some of the greatest changes to its SkyMiles loyalty rewards program since its 1981 launch. And yet, I’m still left with an uncertain feeling. Will it be an airline loyalty program triumph or is Delta’s decision in for a bumpy ride? If you’re not familiar with the […]

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