Inside the mind of Kobie Marketing How do game-changing technologies like smart phones and Google Glass affect consumer behavior? Don Hughes, CIO of Kobie Marketing joins Roger Williams to discuss best practices on loyalty technology and the business side of things in order to optimize your loyalty program for emerging technologies.

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I caught up with Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing at the 2012 Freddie Awards in Newark. Topics discussed include loyalty marketing, airline merchandising and ancillary revenue and omnichannel development.

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