Three of Kobie’s top ideation experts join Roger Williams to discuss SoLoMo (Social, Location, Mobile) marketing in quick serve restaurants. Left to right: Business Development Manager, Jillian Setzer, Director of Solutions Architecture, Wendy Culpepper, and Director of Marketing Jennifer Lingerfelt.  

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Analytics and behavioral expert, Dave Andreadakis, is Vice President of Loyalty Strategy at Kobie Marketing. He joins Roger Williams to discuss the effectiveness and engagement of B2B loyalty programs. How can this significant sector in loyalty match up with its more popular and arguably successful counterpart in B2C programs?  

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Analytics and behavioral expert, Dave Andreadakis, is Vice President of Loyalty Strategy at Kobie Marketing. He joins Roger Williams to discuss the Big Data conundrum when it come to Quick Serve Restaurants (QSRs).

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Inside the mind of Kobie Marketing How to Measure a Loyalty Program’s Success (and failures), Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing chats with Roger Williams about the warning signs of a doomed loyalty program and best practices for creating the ultimate loyalty experience and ROI.

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Inside the mind of Kobie Marketing G. Ashby Green is one of my favorite people at Kobie Marketing. Ashby is Kobie’s VP of Finance & Administration, and like the rest of the Kobie team, he gets his hands dirty with loyalty matters. I had a chance to sit with Ashby during my insider’s tour of this loyalty […]

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Inside the mind of Kobie Marketing Regular LoadFactor contributor Bram Hechtkopf examines the convergence of loyalty and customer experience management. In fact these are two distinct areas in an organization that have different  interactions with the customer but must work together in concert to deliver positive results. Among several factors, a customer centric approach to business, […]

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Inside the mind of Kobie Marketing Kobie Marketing’s Director of Global Product Strategy, Joe Easley joins Roger Williams to speak about the latest trends on location-based loyalty marketing in retail.

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I caught up with Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing at the 2012 Freddie Awards in Newark. Topics discussed include loyalty marketing, airline merchandising and ancillary revenue and omnichannel development.

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