Waiting for the Virtual Ponzi Scheme to Collapse Here’s a recent headline that caught my attention: Gamification Hits the Middle East. It struck me due to the juxtaposition of its wording related to a region in constant turmoil and conflict. “Hits” sounds violent. The headline evoked in me a feeling of digital bombardment – virtual […]

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Gamification was the hot buzz word this year for customer engagement, but how does it relate to frequent flyer programs? Gamification is defined as “the use of game mechanics for non-game applications”. Businesses are making their websites and applications feel less like “transactions” and more like games – although some will argue that you can’t […]

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