Bob Crandall explains the original purpose of AAdvantage No matter what your opinion might be of him, describing former American Airlines front man Bob Crandall as an industry legend is more than appropriate. Years before Bob Crandall  (Robert Lloyd “Bob” Crandall) became President and Chairman of American Airlines, he had already influenced the airline industry in a […]

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With all the disheartening airline and hospitality news of late, it’s easy to become skeptical – especially when you’re discussing the state of the two industries’ loyalty programs. When it comes down to it, loyalty is an old fashioned quid pro quo, support the brand with your pocketbook and the brand will reward you for […]

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It’s been nearly two months since Delta announced some of the greatest changes to its SkyMiles loyalty rewards program since its 1981 launch. And yet, I’m still left with an uncertain feeling. Will it be an airline loyalty program triumph or is Delta’s decision in for a bumpy ride? If you’re not familiar with the […]

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