Bob Crandall explains the original purpose of AAdvantage No matter what your opinion might be of him, describing former American Airlines front man Bob Crandall as an industry legend is more than appropriate. Years before Bob Crandall  (Robert Lloyd “Bob” Crandall) became President and Chairman of American Airlines, he had already influenced the airline industry in a […]

Read more

Roger Williams caught up with Randy Petersen after a very long and productive week at the associated loyalty events including Ai Networking Cocktail “Loyalty, for Love or Money”, FT Awards, FFP Spring Event, and the first annual Executive Lunch with Randy Petersen. Roger and Randy had a chance to reflect on some of the historic […]

Read more

Gamification was the hot buzz word this year for customer engagement, but how does it relate to frequent flyer programs? Gamification is defined as “the use of game mechanics for non-game applications”. Businesses are making their websites and applications feel less like “transactions” and more like games – although some will argue that you can’t […]

Read more