Inside the mind of Kobie Marketing How to Measure a Loyalty Program’s Success (and failures), Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing chats with Roger Williams about the warning signs of a doomed loyalty program and best practices for creating the ultimate loyalty experience and ROI.

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Inside the mind of Kobie Marketing Regular LoadFactor contributor Bram Hechtkopf examines the convergence of loyalty and customer experience management. In fact these are two distinct areas in an organization that have different  interactions with the customer but must work together in concert to deliver positive results. Among several factors, a customer centric approach to business, […]

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I caught up with Bram Hechtkopf, VP of Business Development and Marketing at Kobie Marketing at the 2012 Freddie Awards in Newark. Topics discussed include loyalty marketing, airline merchandising and ancillary revenue and omnichannel development.

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