When it comes to Baby Boomers, Millennials and customer loyalty, both groups can learn from each other. That’s especially true when topics like social media, corporate loyalty initiatives and mobile wallets are being discussed. All three aspects of loyalty engagement are undergoing profound change. Social media is constantly evolving so much so that even the […]

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What does the future of customer loyalty look like and what can different generations – from the youngest Millennials through to Baby Boomers – learn from each other? And, as mobile technology advances, collecting and disseminating a host of consumer metrics across a variety of marketing channels, how will the balance between status-driven loyalty and […]

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