When it comes to Baby Boomers, Millennials and customer loyalty, both groups can learn from each other. That’s especially true when topics like social media, corporate loyalty initiatives and mobile wallets are being discussed. All three aspects of loyalty engagement are undergoing profound change. Social media is constantly evolving so much so that even the […]

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It’s been nearly two months since Delta announced some of the greatest changes to its SkyMiles loyalty rewards program since its 1981 launch. And yet, I’m still left with an uncertain feeling. Will it be an airline loyalty program triumph or is Delta’s decision in for a bumpy ride? If you’re not familiar with the […]

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