The Onion satirizes airline loyalty – Southwest Airlines
Purveyors of American news satire The Onion poke fun at recent changes in several airline loyalty programs by targeting one non-conformist airline, Southwest. Delivered in a parody news sketch The Onion released a video entitled “Southwest Airlines Rolls Out New ‘Loyalty Goes Both Ways’ Campaign”. The Onion claims that while Southwest is proud to have the most loyal customers in the business, it’s time to find out what their customers are willing to do for them.
The bit is absolutely hilarious and is overtly given away at the end with an unconventional (so called) direct quote from the airline’s CEO Gary Kelly. For an airline that has maintained that the customer is “not always right”, the mock report does pose some interesting questions on customer satisfaction and loyalty verses corporate priorities. Well, maybe I’m just over thinking it, just watch and enjoy!