Loyalty Shares debuts innovative points-to-stock conversion
I had a chance to catch up with marketing veteran Skip Kitchen, whose past exploits include stints with aerospace defense marketing and Carlson Marketing (now owned by AMIA). These days Skip is handling business development for Loyalty Shares, a company with a unique and somewhat controversial offering to loyalty marketing.
Loyalty Shares brings a totally new reward redemption option to market for sponsors of loyalty point programs. Referred to as the Loyalty Equity Acquisition Program or LEAPTM, for short, Loyalty Shares has put together the necessary framework and infrastructure that enables loyalty program participants to redeem their loyalty points for publicly traded stock. www.loyaltyshares.com