KULA: Branded charitable giving – powered by loyalty
Since the original air date of this video KULA has added CocaCola (My Coke Rewards) and Red Robin to the client mix of major brands empowering charitable giving by leveraging loyalty.
I caught up with Mark Dority, Director of Business Development at KULA and asked him to update us on new clients and future plans for the platform.
Kula’s proprietary Cause-Related Loyalty Marketing™ (CLM) platform, helps brands to engage their customers in a meaningful way while building rich brand equity through a commitment to social responsibility.
Whether using loyalty points, shopping through Kula’s affiliate eCommerce platform, or shopping with another Kula partner brand, consumers can earn and collect a charitable currency that they can donate to millions of causes across the globe.