JetBlue Airways Corporation (NASDAQ: JBLU) today reported a 2014 net profit of $401 million, a notable increase from $168 million in net income in 2013.
The New York-based hybrid carrier plans to introduce “three branded fare bundles” in the second quarter of 2015 according to Robin Hayes president of the airline. Hayes estimates that these new branded fares will generate $200 million in yearly ancillary revenue by 2017. JetBlue’s transcontinental Mint product which launched last June is “exceeding expectations” said Hayes. His comments echo those of outgoing CEO David Barger who claimed last October to be “pleasantly surprised” by the level of interest for Mint among corporate travel departments.
Interestingly, JetBlue has seen strong demand for Mint from customers who did not previously fly the airline on transcontinental routes.
Mint which was designed with individual travelers and small businesses in mind, has been quite popular with business travelers across the board, attracted by fares starting at $599 one way and a new $1,209 walk-up refundable fare. Mint features fully lie-flat seats and an assortment of amenities including 15-inch monitors with DirecTV, Sirius XM radio, tapas platters, grooming kit, and private suites with closing doors – an exclusive for the US market.
Mint is currently available on Airbus A321 service between New York’s JFK and LAX as well as JFK and San Francisco (SFO).