New York based low cost carrier jetBlue has announced it will offer premium service with lie-flat seats on trans con routes with A321s starting in June 2014.
jetBlue released a statement saying: “There will be a dedicated sub-fleet of 11 brand new Airbus A321s initially used for the two core transcontinental routes [JFK-LAX and JFK-San Francisco], each featuring 16 lie-flat seats, four of which are private suites, and 143 JetBlue [enhanced coach] seats,”
The first Transcontinental flight to feature Mint will be JFK-LAX starting 15 June 2014. We should see all severn daily JFK-LAX flights offer Mint reportedly by the fourth quarter of 2014.
Highlights of the service certainly will be customized meals served tapas-style, lie-flat seats, and even personal suites. All this starting at $599 one-way.
Very promising indeed. In fact, the airline’s president and CEO Dave Barger is already bragging about the planned service saying, “We intend to reinvent the lucrative coast-to-coast market with Mint. Mint is JetBlue’s refreshing take on a premium class product. It is stylish service minus all of the stuffiness often associated with the traditional front-of-the-cabin experience … We believe Mint is better than other airlines’ first and business class service, and with fares that make it accessible to everyone.”
Sounds like fighting words to me.