How B2B Loyalty can Match up with B2C – Dave Andreadakis

Analytics and behavioral expert, Dave Andreadakis, is Vice President of Loyalty Strategy at Kobie Marketing. He joins Roger Williams to discuss the effectiveness and engagement of B2B loyalty programs. How can this significant sector in loyalty match up with its more popular and arguably successful counterpart in B2C programs?

 

About The Author
- Roger is an internationally recognized expert on airline loyalty, alliances and ancillary revenues. He commands a consulting portfolio of top airlines and Forture 500 companies. Roger is also a professional photographer and cinematographer and works as a photojournalist for LoadFactor TV.