Etihad Airways has always needed “something more than organic growth to gain global scale”, according to it’s Chief Executive James Hogan. Admission into any of the three global alliances Oneworld, SkyTeam and Star Alliance has not been an easy task for Gulf carriers. So it comes at no surprise that airlines in this part of […]

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With an award-winning loyalty program and over 30 million outlets to spend their miles worldwide, both Etihad Guest and its members have good reason to celebrate. Last month Etihad announced that it formed a separate company, Etihad Guest LLC, to manage the (Etihad Guest) loyalty program. Etihad Airways, Air Seychelles and Air Serbia currently use […]

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Conventional wisdom in loyalty marketing, or just about any kind of marketing for that matter, suggests that one would want to promote a customer offer as much as possible. However, Apple has offered a discount-based loyalty program for some time now that the average consumer has never heard about. The main reason for the incognito […]

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Just 2 weeks after leaving Aeroplan, Canadian bank CIBC plans to launch its own travel loyalty program called Aventura, allowing customers to redeem points on any airline. Perhaps more impressively, Aventura members can use their points to pay for taxes and fees. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! […]

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For a communications medium entering early middle age, email at 42 (closer to 50 by other estimates) would seem to be suffering some unwelcome aches and pains. Let’s be honest. Do you still have an AOL email account? Or better still, when was the last time you checked it? Do you even remember your login […]

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When it comes to Baby Boomers, Millennials and customer loyalty, both groups can learn from each other. That’s especially true when topics like social media, corporate loyalty initiatives and mobile wallets are being discussed. All three aspects of loyalty engagement are undergoing profound change. Social media is constantly evolving so much so that even the […]

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What does the future of customer loyalty look like and what can different generations – from the youngest Millennials through to Baby Boomers – learn from each other? And, as mobile technology advances, collecting and disseminating a host of consumer metrics across a variety of marketing channels, how will the balance between status-driven loyalty and […]

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With all the disheartening airline and hospitality news of late, it’s easy to become skeptical – especially when you’re discussing the state of the two industries’ loyalty programs. When it comes down to it, loyalty is an old fashioned quid pro quo, support the brand with your pocketbook and the brand will reward you for […]

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The airline terms “legacy carrier” and “low cost carrier” could soon become legacies themselves – anachronisms from a time before 2013 when there really were distinctions between the two business models. The ancillary revenue benefits associated with additional and unbundled services (baggage-checking fees being the most popular for airlines and unpopular for travelers) have proven […]

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It’s been nearly two months since Delta announced some of the greatest changes to its SkyMiles loyalty rewards program since its 1981 launch. And yet, I’m still left with an uncertain feeling. Will it be an airline loyalty program triumph or is Delta’s decision in for a bumpy ride? If you’re not familiar with the […]

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Gulf carrier Etihad is buying a 70 percent stake in Air Berlin’s frequent-flyer programme, injecting cash into the loss-making German airline as it struggles to return to profit. Category: Product #: Regular price:$ (Sale ends !) Available from: Condition: Good ! Order now!

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Hyperlink loyalty equals one thing…conversion klck.it is based on the patent-pending Link Loyalty platform – the world’s first reward program to use shortened URLs  as point accrual channels. Now anyone with a website can embed loyalty points in a URL to any page on that site.  These URLs can then be used anywhere you would normally post links […]

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Gamification was the hot buzz word this year for customer engagement, but how does it relate to frequent flyer programs? Gamification is defined as “the use of game mechanics for non-game applications”. Businesses are making their websites and applications feel less like “transactions” and more like games – although some will argue that you can’t […]

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