For a communications medium entering early middle age, email at 42 (closer to 50 by other estimates) would seem to be suffering some unwelcome aches and pains. Let’s be honest. Do you still have an AOL email account? Or better still, when was the last time you checked it? Do you even remember your login […]

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When it comes to Baby Boomers, Millennials and customer loyalty, both groups can learn from each other. That’s especially true when topics like social media, corporate loyalty initiatives and mobile wallets are being discussed. All three aspects of loyalty engagement are undergoing profound change. Social media is constantly evolving so much so that even the […]

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Waiting for the Virtual Ponzi Scheme to Collapse Here’s a recent headline that caught my attention: Gamification Hits the Middle East. It struck me due to the juxtaposition of its wording related to a region in constant turmoil and conflict. “Hits” sounds violent. The headline evoked in me a feeling of digital bombardment – virtual […]

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What does the future of customer loyalty look like and what can different generations – from the youngest Millennials through to Baby Boomers – learn from each other? And, as mobile technology advances, collecting and disseminating a host of consumer metrics across a variety of marketing channels, how will the balance between status-driven loyalty and […]

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Hyperlink loyalty equals one thing…conversion klck.it is based on the patent-pending Link Loyalty platform – the world’s first reward program to use shortened URLs  as point accrual channels. Now anyone with a website can embed loyalty points in a URL to any page on that site.  These URLs can then be used anywhere you would normally post links […]

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Gamification was the hot buzz word this year for customer engagement, but how does it relate to frequent flyer programs? Gamification is defined as “the use of game mechanics for non-game applications”. Businesses are making their websites and applications feel less like “transactions” and more like games – although some will argue that you can’t […]

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